Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

  • A business is sourcing materials for their production process, e.g. a food manufacturer purchasing salt
  • A business needs the services of another for operational reasons, e.g. a food manufacturer employing an accountancy firm to audit their finances
  • A business re-sells goods and services produced by others, e.g. a retailer buying the end product from the food manufacturer
  • Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a term used in marketing.